Australia's first dedicated direct-to-consumer distributor of high-end boutique musical instruments.
GMI was founded by industry veterans Reece Specis and Greg Sher with a simple mission: to bring the world's finest instruments within reach of Australian musicians.
For too long, the finest instruments have been priced out of reach for Australian musicians—victims of outdated distribution models and excessive markups. We set out to change that.
We work directly with boutique builders, offering a truly personal experience. From your first consultation to final delivery, you're working with professionals who know the instruments, the tonewoods, the process—and the passion behind each build.
A one-on-one call to explore your ideal specifications and preferences.
Detailed documentation reviewed and approved before production begins.
Your custom instrument is built by master luthiers with meticulous care.
Final inspection and safe delivery to your door, ready to play.
Access to world-renowned builders like James Tyler Guitars and Knaggs Guitars—brands rarely seen in Australia.
CITES-certified Brazilian Rosewood, Honduran Mahogany, and other exceptional materials.
One-on-one guidance from professionals who truly understand every detail of your instrument.
Up to 40% savings compared to traditional Australian retail pricing.
We stand behind every instrument with support that actually supports you.
We're not a warehouse chasing volume. We're here for those who crave quality without compromise.
Ready to find your perfect instrument?
