Wholesale Enquiries
Partner with Australia's premier importer of boutique musical instruments and bring exceptional quality to your customers.
A Partnership Built on Quality
While our primary model is direct-to-consumer—designed to save players the most money—we recognise the value that quality retailers bring to the musical instrument community.
We're looking to build lasting dealer partnerships with established musical instrument retailers who appreciate quality, understand the instruments they sell, and share our commitment to exceptional customer service. Wholesale opportunities are available on select lines.
If that sounds like your store, we'd love to hear from you. Start with a GMI Dealer Application and tell us about your business.
Why Partner With GMI
Exclusive Brands
Access to unique brands rarely available through traditional Australian distribution.
Certified Quality
Every instrument meets our rigorous standards, with full documentation including CITES certification for rare tonewoods.
Dedicated Support
Direct access to our team of experts who can assist with product knowledge, specifications, and customer enquiries.
Reliable Supply
Direct relationships with manufacturers ensure good availability and the ability to fulfil custom orders.
Selective Dealer Partnerships
We welcome applications from dealers who value quality instruments and take pride in helping customers find the right fit. We want to work closely with the right people, building lasting partnerships through shared product knowledge, customer care, and enthusiasm for our brands.
Marketing Assets
Access to professional imagery, enrichment data, product specifications, and marketing materials to support your sales.
Available Brands
Select lines from our portfolio are available for wholesale distribution to qualified retailers.
How to Get Started
Apply to Become a GMI Dealer
Use our contact page to submit a GMI Dealer Application. Include your store name, location, website, customer base, and the brands you're interested in.
Discussion
We'll review your application and discuss how your store and GMI could work together, including which brands and lines are the right fit.
Partnership
Once approved, you'll receive access to wholesale pricing and our full dealer support.
Apply to Become a GMI Dealer
Share our appreciation for quality instruments and thoughtful customer service? We'd love to explore a partnership. Use our contact page with the subject “GMI Dealer Application” and tell us about your store and the brands you'd like to represent.
Start Your Dealer Application